Branding YOUniversity

Hi, my name is Joseph Marc Lalonde — founder of Branding YOUniversity.

Let me start by saying this —
yes, I’m open to selling Branding YOUniversity.
But if I don’t sell it, that’s perfectly fine too.
We’ll keep moving forward as planned, 
because the foundation we’ve built here is solid, alive, and growing.

This short presentation isn’t about hype.
It’s about showing you exactly what Branding YOUniversity is —
what’s inside it, what it’s made of,
and what you could instantly own, operate, and scale.

I’ll walk you through the structure, the platform, the courses, the affiliate program,
the email list, the prebuilt blog system —
everything that makes this a turnkey e-learning ecosystem.
When you see it all together, you’ll understand why this is so much more than an online school.

The True Power Lies in the Platform

While Branding YOUniversity already generates revenue,
I want to frame this presentation as if it were a pre-revenue company.

That’s deliberate — 

because the real value here doesn’t lie in short-term sales.
It lies in the platform itself.
The technology.
The infrastructure.
The brand.
And the ability to add new courses, products, or entire programs instantly —
with no development bottleneck.

This is a fully functional, ready-to-run education business.
A complete, modern e-learning machine waiting for the right operator.

The Brand: “Branding YOUniversity”

Let’s start with the name itself.
Branding YOUniversity — spelled B-R-A-N-D-I-N-G and Y-O-U-niversity.

The “YOU” is the whole point.
This is your university — where personal branding begins with you.

And that brand name carries real-world weight.
We receive continuous offers — not only to acquire the company,
but simply to buy the domain name and our matching social handles.

We own the TikTok and Instagram handles @brandingyouniversity,
and those, along with the domain itself, are included in any acquisition package.

We get multiple offers every single week.
That alone should tell you something about the intrinsic value of this brand.

Why Branding Matters Now More Than Ever

We live in a world dominated by AI.
Automation. Filters. Faceless voices.

But something interesting is happening —
people are starting to crave humans again.

Authenticity is making a comeback.
And that’s where Branding YOUniversity shines.

Because personal branding never really left —
it’s just about to experience its biggest resurgence yet.

People want to connect with real people.
They want faces, voices, and stories.

And Branding YOUniversity is positioned perfectly at that intersection —
where personal branding meets the future of education.

That’s why I believe this brand, in the right hands, could be the next big thing.

The Mechanics of the Sale

If you decide to acquire Branding YOUniversity,
the transaction itself is refreshingly simple.

It would involve transferring ownership of:

• The domain name
• The Thinkific account credentials (where every course lives)
• The RSS feed system for the dynamic affiliate blogs
• The web-server credentials (which host all site files)
• Access to the shared SQL database housing affiliate data

Everything we use is subscription-based — modern, cloud-driven, and easy to manage.
Nothing proprietary that needs rebuilding.

You’d be taking over the small recurring payments, including:

• Web server — $20 per month
• RSS feed — $20 per month
• Thinkific — $50 per month
• Domain renewals — roughly $30 per year

So yes — less than $100 per month to operate the entire system.

What You’re Actually Getting

Here’s what comes with it:

• The full Branding YOUniversity domain and all social handles
• The complete Thinkific school, pre-loaded with every course
• The affiliate-management system — fully functional, integrated, and automated
• The email list of students and affiliates
• The dynamic affiliate blog template that updates automatically with new content
• All .html and .cfm files from the server
• Database access, system logins, and templates to build or add new courses instantly

You’re stepping into a business that’s already wired, automated, and proven.

Built for Simplicity, Designed for Scale

Operating BYOU is extremely low-overhead.
Everything is leased, modern, and modular.

You could run it solo — or scale it into a full-team operation.

If you’re someone with a marketing background,
a community, or just a vision for education —
this platform is the perfect plug-and-play foundation.

You could refine it, expand it, rebrand it, or simply run with it as-is.
The structure is there. The systems are there.
It’s a digital empire waiting for energy and direction.

Current Model (and How Easily It Can Evolve)

Here’s how it’s currently structured:

• Affiliates pay $77 per month to join and earn 50% commissions on everything they sell.
• The main subscription, BYOU Unlimited, is $33 per month, giving students full access to every course on the platform.
• Affiliates earn 50% recurring commissions on those subscriptions every month.

Everything — pricing, payouts, course structure — is fully editable.
Once you own it, you can adjust or reinvent the model entirely.

And because it’s all built inside Thinkific with integrated systems,
you don’t need developers or coders to do it.

The Simplicity of the Transfer

The handover would take roughly one day.
Once we agree on terms and finalize the offer,
you could pay securely via PayPal — even in multiple tranches if needed.

After payment, we’d transfer everything:
the domain, the platform, the files, and all the credentials.

That’s it. You’d own Branding YOUniversity outright.

A Platform Six Years in the Making

We’ve been building, evolving, and refining BYOU since 2018.
It’s gone through several full restructures and relaunches —
each one making it stronger, cleaner, and more scalable.

What you see today — at brandingyouniversity.com —
is Branding YOUniversity 3.0, launched in March 2023.

You can trace that evolution through our early webinars.
They’re all archived at thewealthytrainer.com → click BYOU → then Blog.
You’ll find our first dozen webinars there, showing the live inception of BYOU 3.0.

After those webinars, we rolled out the subscription model
and introduced the affiliate pricing structure you see today.

Of course, you could take it in an entirely new direction —
focusing purely on courses, or expanding the affiliate engine worldwide.
The flexibility is endless.

The Opportunity

Branding YOUniversity is a rare find —
a turnkey, proven, modern e-learning platform
that’s been tested, refined, and simplified for the next owner to run with.

You’re not buying a concept.
You’re buying a complete business ecosystem —
the brand, the systems, the infrastructure, the technology, and the story.

In the right hands, this could easily scale into a global personal-branding education brand —
a household name in a world hungry for authenticity again.

Thank you for taking the time to read through this presentation.

If you would like to discuss this opportunity further, please feel free to reach out directly.
I am happy to provide additional context and, where appropriate, grant full access to the platform, the courses, and the backend systems for review.
You can contact me at [email protected] to continue the conversation and explore whether there is a mutual fit.

Something to Keep in Mind…

Now before we wrap up,
let me give you a quick lens through which to view all of this.

When you look at where Branding YOUniversity sits right now,
it’s almost identical to what happened before two of the biggest creator-education deals of the past few years.

Sam Ovens built Skool from his own training business —

a small community that proved the model worked.

Then Alex Hormozi stepped in, added capital, audience, and distribution… 

and Skool exploded.

John Hu built Stan Store as a lean, profitable creator platform.

Then Gary Vaynerchuk came in, aligned his brand with it,

and the company’s visibility went through the roof.

Both started as independent, founder-built platforms with proven traction —
then the right partner came along and multiplied everything.

Branding YOUniversity is standing in that same spot today.
The systems are working. The foundation is solid.
The courses, subscriptions, and affiliate engine are already proven.

What’s missing now isn’t development — it’s amplification.
The right buyer or partner could step in and do for BYOU
what Hormozi did for Skool, and what Gary Vee did for Stan Store —
take something that’s already working… and multiply it tenfold.

Something Else to Consider…

The E-Learning Gold Rush

And finally — one more thing to consider.
Something every serious investor and operator should know about this space.

The e-learning industry isn’t just growing.
It’s exploding.

We’re entering a decade where online education is projected to surpass
one billion dollars per day in global spend.
That’s over three-hundred-and-sixty billion dollars per year —
and still climbing.

This isn’t theory — it’s history repeating itself.
Because platforms like this have already sold for extraordinary amounts.

The Billion-Dollar Benchmarks

In 2015, LinkedIn acquired Lynda.com for $1.5 billion.

A content-driven e-learning platform —
not a tech company, not a SaaS tool — an education brand.
They bought it for the same reasons BYOU exists:
structure, audience, and brand power.

In 2021, 2U acquired edX — the MIT and Harvard learning platform —

for $800 million.

Just two years earlier, they bought Trilogy Education for $750 million.

And Pluralsight was taken private by Vista Equity for over $3.5 billion.

Even regional players are being scooped up for tens of millions —
from upGrad’s $38 million Harappa Education deal,

to Great Learning’s $100 million purchase of Northwest Executive Education,

to Animoca’s $39 million acquisition of TinyTap.

All of these were e-learning platforms.
All of them began with a founder, a course library, and a community.
Sound familiar?

Why This Matters

Every one of those acquisitions followed the same pattern:
A strong foundation.
A growing user base.
And a platform that worked.

Once those three things were in place,
the multiples went through the roof.

That’s exactly where Branding YOUniversity stands today.
It has the structure, the system, and the story.
It just needs the scale.

The Investor’s Perspective

The real question isn’t what BYOU is worth today.
The real question is — what could it become in the right hands?

If Lynda, edX, and Pluralsight proved anything,
it’s that education platforms with brand equity
can evolve into billion-dollar ecosystems almost overnight
once capital and distribution align.

That’s the opportunity sitting in front of you right now.

Closing Thought

So when you look at Branding YOUniversity —
don’t just see the platform.
See the possibility.

Because history has already written the playbook.
The only question left is —
who’s going to play it next.

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