Engineered Success—Now Built for Your Digital Journey

This course merges the bestselling book and full audiobook into one results-driven experience.

  • From Rock Bottom to Multi-Millionaire

    Follow Joseph’s raw, real journey from homelessness to financial freedom—and learn the mindset shifts and daily habits that made it possible. This isn’t theory. It’s lived experience, turned into a blueprint you can follow.

  • Master the Wealth Mindset

    Success starts with what you believe. This course breaks down how to rewire your thinking for abundance, discipline, and unstoppable action. You'll learn how to think—and execute—like the top 1%.

  • Build Systems That Make You Money

    Discover the exact digital business models and automation strategies that scale your income without scaling your hours. Learn how Joseph engineered systems that pay him—even when he's offline.

  • Take Bold, Calculated Risks

    Learn how to spot opportunity before the crowd and take decisive action without gambling your future. From crypto to course launches, you’ll get a behind-the-scenes look at Joseph’s biggest wealth moves.

  • Your Step-by-Step Execution Plan

    Each module delivers clear takeaways and action steps. No fluff. Just the real-world strategies you need to get results—whether you’re starting from scratch or scaling to your next level.

Course curriculum

    1. This Book is Dedicated to my Father

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    1. Engineering Your Success

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    2. Why This Book Matters

    3. What’s Ahead – A Roadmap for Transformation

    1. The Moment That Changed Everything

    2. The Finite Nature of Time

    3. Burning the Boats

    4. Your First Action Step

    1. The Relentless Pursuit of Opportunity

    2. Overcoming the “No Credentials” Barrier

    3. The Power of Knocking on Doors

    4. Build Your Own Success Path

    1. The Cost of Success Without Balance

    2. From Six Figures to Homelessness

    3. Rebuilding from Rock Bottom

    4. Your Mindset Shift Starts Here

    1. Why Most People Stay Stuck

    2. Speaking Your Future into Existence

    3. Mental Toughness vs. Talent

    4. Your Mindset Upgrade Blueprint

About this course

  • $7.00
  • 43 lessons
  • Built from a bestselling book and full audiobook
  • From homelessness to $15M—learn what really works
  • For creators, entrepreneurs, and big-thinkers

NEW COURSE

A product of Branding YOUniversity's evolution, our New courses are the epitome of effectiveness and innovation. Designated by red seal icons with a large 'N', these courses have been developed after the launch of Branding YOUniversity 3.0 in March 2023. These courses provide short, straightforward, and easy-to-implement lessons designed with the cutting edge of today's branding strategies in mind. These are the courses of the future, paving the way to your successful brand journey with relevant, up-to-date insights. Stay tuned as we continue to release more of these exciting courses!

📚 What's the difference between LEGACY and NEW courses?

The Journey, Chapter by Chapter

Explore the full transformation—from rock bottom to multi-millionaire, one breakthrough at a time.


CHAPTER 1: The Wake-Up Call

  • The Moment That Changed Everything
  • The Finite Nature of Time
  • Burning the Boats
  • Your First Action Step



CHAPTER 2: From Zero to Six Figures

  • The Relentless Pursuit of Opportunity
  • Overcoming the “No Credentials” Barrier
  • The Power of Knocking on Doors
  • Build Your Own Success Path



CHAPTER 3: The Fall – Losing Everything

  • The Cost of Success Without Balance
  • From Six Figures to Homelessness
  • Rebuilding from Rock Bottom
  • Your Mindset Shift Starts Here



CHAPTER 4: The Wealth Mindset

  • Why Most People Stay Stuck
  • Speaking Your Future into Existence
  • Mental Toughness vs. Talent
  • Your Mindset Upgrade Blueprint



CHAPTER 5: The Digital Pivot – Leveraging Systems

  • The Network Marketing Breakthrough
  • Attraction vs. Chasing Leads
  • Building an Automated Money Machine
  • Your Digital Growth Plan



CHAPTER 6: Scaling to Millions

  • The Power of Digital Courses
  • Building a Scalable Business Model
  • Leveraging Affiliate Sales for Explosive Growth
  • Your Monetization Blueprint



CHAPTER 7: High-Stakes Wealth Moves

  • The Ethereum Play – Turning $800K into $3.6M
  • The NFT Gold Rush
  • Cash Flow vs. Speculation
  • Smart Money Moves for the Future



CHAPTER 8: Success is Engineered, Not Wished For

  • No Excuses – The Only Formula That Works
  • The Discipline of Execution
  • Redefining Success Beyond Money
  • Your Final Call to Action

Engineered Success FAQ

Frequently Asked Questions

  • What exactly do I get when I enroll in this course?

    You get full access to the Engineered Success digital course—which includes the complete text from the bestselling book, the full professionally produced audiobook, and 43 bite-sized lessons built for real-world transformation.

  • How is this different from just reading the book or listening to the audiobook?

    This is more than just reading or listening—this course breaks the material into a guided learning experience. You’ll follow the same content, but delivered in a structured, interactive format designed to help you take action, reflect, and implement step-by-step.

  • Who is this course best suited for?

    Engineered Success is built for entrepreneurs, creatives, dreamers, and anyone ready to take control of their time, money, and mindset. Whether you're starting from scratch or scaling your next big move, this course meets you where you are.

  • Do I need any prior experience to benefit from this course?

    Not at all. This course was built by someone who started with nothing—no credentials, no handouts, and no connections. If you’re willing to learn, take action, and stop making excuses, you’ll get real value here.

  • Is this a motivational course or a business strategy course?

    It’s both. You’ll get deep mindset rewiring and inspiration from Joseph’s personal journey, plus the exact strategies he used to generate millions through digital systems, automation, and bold action. It’s the story and the system.

  • How long will it take me to complete the course?

    That’s totally up to you. Some finish it in a weekend, others take it one module at a time. It’s fully self-paced, and you’ll have lifetime access—so you can go at your own speed and revisit lessons anytime.

  • Can I access the course from any device?

    Yes! Whether you're on your laptop, tablet, or phone, you can access the full course anytime from anywhere through your BYOU account.

  • What kind of results can I expect from taking this course?

    That depends on your commitment. This course gives you the blueprint—but success is built through execution. If you apply what’s inside consistently, you can expect major mindset shifts, stronger income systems, and serious momentum.

  • Why is it only $7? Is this a full course or just a teaser?

    It’s the full course. The $7 price is intentional—it’s part of Joseph’s mission to make world-class entrepreneurial education affordable and accessible. You’re getting the entire book, the full audiobook, and a complete digital learning experience.

My Story: The Journey Thus Far

About Joseph Marc Lalonde (Branding YOUniversity Founder)

Branding YOUniversity PROfessor

Joseph Marc Lalonde

Branding YOUniversity PROfessor Joseph Marc Lalonde

About Joseph Marc Lalonde aka The Wealthy Trainer (Branding YOUniversity Founder): Marc (as everyone calls him) caught the “Entrepreneurial Bug” at 17 years old when he started selling Pet Food door-to-door. Since then, Marc has experienced both extremes of life, going from being a successful Computer Consultant with several side-businesses, to falling into substance abuse, which led to him getting fired, going broke and becoming homeless. However, he was able to bounce back, earning a 7-figure income while helping thousands of people from around the globe to find financial freedom by doing what they love. Since launching Branding YOUniversity, Marc has helped Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves. Marc’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.

TESTIMONIALS

What people are saying about Joseph Marc Lalonde
(Branding YOUniversity Founder)

Don Lachance

David Anderson

Clive Jeffrey

Vitaliy Dubinin

Zach Loescher

Jean-Serge Gagnon

Robert Mirarich

Chris Kelley

Chris Shouse

Michael McDonald

Dr. Lisa Thompson

Gina Bell