7 Steps to Mental Toughness
Train Your Mind, Conquer Adversity, and Stay Focused
Includes the full bestselling book and audiobook—combined for the first time.
Available exclusively inside Branding YOUniversity.
INTRODUCTION: STRENGTH IS A CHOICE
STEP 1: MASTER YOUR INNER DIALOGUE
STEP 2: CONTROL YOUR EMOTIONS UNDER PRESSURE
STEP 3: TURN PAIN INTO POWER
STEP 4: BUILD UNSTOPPABLE DISCIPLINE
STEP 5: TRAIN FOR HIGH-STRESS SITUATIONS
A product of Branding YOUniversity's evolution, our New courses are the epitome of effectiveness and innovation. Designated by red seal icons with a large 'N', these courses have been developed after the launch of Branding YOUniversity 3.0 in March 2023. These courses provide short, straightforward, and easy-to-implement lessons designed with the cutting edge of today's branding strategies in mind. These are the courses of the future, paving the way to your successful brand journey with relevant, up-to-date insights. Stay tuned as we continue to release more of these exciting courses!
Frequently Asked Questions
This course uniquely combines both the full audiobook and the written guide into one seamless experience. You can listen and read simultaneously, reinforcing key concepts for faster learning and deeper retention. It’s perfect for all learning styles and keeps you engaged every step of the way.
With 9 lessons designed around the 7 steps, you can progress at your own pace. Many students finish within a few days, but you have lifetime access to revisit and reinforce your mental toughness journey whenever you want.
Whether you’re just starting to build mental toughness or looking to sharpen an already strong mindset, this course offers actionable steps for every level. It’s designed to be straightforward, practical, and immediately useful.
Absolutely! The 7 steps are universal principles that help you conquer adversity, maintain focus, and stay resilient in any area—whether it’s your career, relationships, health, or personal goals.
Yes. The course addresses common mental blocks like procrastination and self-sabotage by teaching you how to build consistent habits, overcome resistance, and cultivate an unbreakable mindset that powers through challenges.
No special equipment needed. All you need is your device (phone, tablet, or computer) to access the audio and written materials. You can learn anywhere—whether you’re at home, commuting, or working out.
Listening while reading allows your brain to absorb information in multiple ways, increasing comprehension and retention. It also makes it easier to consume the course when you’re on the go or multitasking.
This course is a standalone experience, but it’s designed to equip you with practical tools to take immediate action. You’ll get lifetime access to the content so you can revisit it anytime to stay sharp and motivated.
Joseph Marc Lalonde
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