Experience the Bestselling Book and Audiobook—Together in One Powerful Course

Read and listen simultaneously to master mental toughness faster and deeper than ever before

  • Complete Dual-Format Learning Experience

    Immerse yourself in the full manuscript text while listening to the professionally narrated audiobook, allowing you to absorb the content visually and aurally for maximum retention and engagement.

  • Step-by-Step Mental Toughness Modules

    Each of the 7 transformative steps is converted into an easy-to-follow course module designed to help you apply powerful strategies in your daily life, build resilience, and overcome adversity.

  • Flexible, On-the-Go Access

    Learn at your own pace—whether reading, listening, or both—on any device. Perfect for busy lifestyles, this hybrid course fits seamlessly into your schedule, helping you stay consistent and committed.

  • Practical, Action-Driven Content

    Skip fluff and get straight to proven tactics you can implement immediately. From focus-building exercises to mindset rewiring techniques, this course is your practical blueprint for unstoppable mental strength.

  • Exclusive for Branding YOUniversity Students

    Get premium content not available anywhere else. This course complements your BYOU journey with exclusive tools and insights that amplify your growth and keep you motivated to push past limits.

Course curriculum

    1. INTRODUCTION: STRENGTH IS A CHOICE

    1. STEP 1: MASTER YOUR INNER DIALOGUE

    1. STEP 2: CONTROL YOUR EMOTIONS UNDER PRESSURE

    1. STEP 3: TURN PAIN INTO POWER

    1. STEP 4: BUILD UNSTOPPABLE DISCIPLINE

    1. STEP 5: TRAIN FOR HIGH-STRESS SITUATIONS

About this course

  • $9.00
  • 9 lessons
  • Includes full audiobook + written guide
  • Learn at your pace—listen and read together
  • Action-packed strategies you can use today

Watch This First

Get a Full Walkthrough of the Course in Under 1 Minute—See Exactly What’s Inside

NEW COURSE

A product of Branding YOUniversity's evolution, our New courses are the epitome of effectiveness and innovation. Designated by red seal icons with a large 'N', these courses have been developed after the launch of Branding YOUniversity 3.0 in March 2023. These courses provide short, straightforward, and easy-to-implement lessons designed with the cutting edge of today's branding strategies in mind. These are the courses of the future, paving the way to your successful brand journey with relevant, up-to-date insights. Stay tuned as we continue to release more of these exciting courses!

📚 What's the difference between LEGACY and NEW courses?

7 Steps to Mental Toughness FAQ

Frequently Asked Questions

  • What makes this course different from just reading the book or listening to the audiobook?

    This course uniquely combines both the full audiobook and the written guide into one seamless experience. You can listen and read simultaneously, reinforcing key concepts for faster learning and deeper retention. It’s perfect for all learning styles and keeps you engaged every step of the way.

  • How long will it take to complete the course?

    With 9 lessons designed around the 7 steps, you can progress at your own pace. Many students finish within a few days, but you have lifetime access to revisit and reinforce your mental toughness journey whenever you want.

  • Is this course suitable for beginners or only advanced learners?

    Whether you’re just starting to build mental toughness or looking to sharpen an already strong mindset, this course offers actionable steps for every level. It’s designed to be straightforward, practical, and immediately useful.

  • Can I use these mental toughness strategies in both personal and professional life?

    Absolutely! The 7 steps are universal principles that help you conquer adversity, maintain focus, and stay resilient in any area—whether it’s your career, relationships, health, or personal goals.

  • Will this course help me if I struggle with procrastination or self-doubt?

    Yes. The course addresses common mental blocks like procrastination and self-sabotage by teaching you how to build consistent habits, overcome resistance, and cultivate an unbreakable mindset that powers through challenges.

  • Do I need any special tools or materials to take this course?

    No special equipment needed. All you need is your device (phone, tablet, or computer) to access the audio and written materials. You can learn anywhere—whether you’re at home, commuting, or working out.

  • How does the audiobook integration enhance my learning experience?

    Listening while reading allows your brain to absorb information in multiple ways, increasing comprehension and retention. It also makes it easier to consume the course when you’re on the go or multitasking.

  • Is there any ongoing support or community access included with this course?

    This course is a standalone experience, but it’s designed to equip you with practical tools to take immediate action. You’ll get lifetime access to the content so you can revisit it anytime to stay sharp and motivated.

My Story: The Journey Thus Far

About Joseph Marc Lalonde (Branding YOUniversity Founder)

Branding YOUniversity PROfessor

Joseph Marc Lalonde

Branding YOUniversity PROfessor Joseph Marc Lalonde

About Joseph Marc Lalonde aka The Wealthy Trainer (Branding YOUniversity Founder): Marc (as everyone calls him) caught the “Entrepreneurial Bug” at 17 years old when he started selling Pet Food door-to-door. Since then, Marc has experienced both extremes of life, going from being a successful Computer Consultant with several side-businesses, to falling into substance abuse, which led to him getting fired, going broke and becoming homeless. However, he was able to bounce back, earning a 7-figure income while helping thousands of people from around the globe to find financial freedom by doing what they love. Since launching Branding YOUniversity, Marc has helped Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves. Marc’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.

TESTIMONIALS

What people are saying about Joseph Marc Lalonde
(Branding YOUniversity Founder)

Don Lachance

David Anderson

Clive Jeffrey

Vitaliy Dubinin

Zach Loescher

Jean-Serge Gagnon

Robert Mirarich

Chris Kelley

Chris Shouse

Michael McDonald

Dr. Lisa Thompson

Gina Bell