The System That Helped Me Lose 52 Pounds in 54 Days

Here’s why this simple 4-part strategy works—especially for men over 40.

  • Built for Busy Men Over 40

    No gym memberships, no crazy restrictions, no fluff. This system was created with real life in mind. If you’re juggling work, family, or a packed schedule, this approach fits. You’ll learn how to burn fat with just your bodyweight, basic food tracking, and a simple deck of cards.

  • Designed for Maximum Fat Loss

    Target the fat—without losing your mind (or muscle). The program’s 1,200 calorie system and balanced macros are built to drop fat fast, without starving or guessing. You'll also keep your muscle and strength intact as you slim down—which is key for men over 40.

  • Discipline Without Burnout

    No motivation? No problem—this plan builds momentum. You’ll discover how daily weigh-ins, a powerful “freedom range,” and smart damage control strategies keep you moving forward—even when life throws a curveball. It’s about consistency, not perfection.

  • Performance-First Mindset

    This isn’t about abs—it’s about energy, focus, and showing up. When you drop the extra weight, your brain gets sharper, your drive returns, and your performance in life and business improves. This system isn’t just about looking better—it’s about operating better.

  • A Proven, Repeatable Process

    Used by hundreds. Repeatable for life. This is the same method I’ve used personally—and helped others use—to lose thousands of pounds combined. Once you learn it, you can repeat it, adjust it, and maintain your ideal weight for life.

Introduction: Your Journey to Fat Loss Over 40

In this short intro, Joseph Marc Lalonde reveals the exact 4-part system he used to lose 52 pounds in just 54 days—without a gym, expensive supplements, or extreme diets. Watch now to see how this simple approach can transform your energy, focus, and performance—starting today.

Course curriculum

    1. Introduction: Your Journey to Fat Loss Over 40

    1. FAQs: Common Questions and Answers

    1. What to Eat: Essential Nutrition

    1. How to Train: Effective Workouts

    1. Hydration for Health: Water Intake

    1. Sleep Specifications: Optimal Rest

About this course

  • $30.00
  • 7 lessons
  • 0.5 hours of video content
  • Lose 30 pounds in 90 days—no gym required
  • Perfect for men over 40 ready to reclaim their energy
  • Simple 4-part system: Nutrition, Training, Sleep, Water

NEW COURSE

A product of Branding YOUniversity's evolution, our New courses are the epitome of effectiveness and innovation. Designated by red seal icons with a large 'N', these courses have been developed after the launch of Branding YOUniversity 3.0 in March 2023. These courses provide short, straightforward, and easy-to-implement lessons designed with the cutting edge of today's branding strategies in mind. These are the courses of the future, paving the way to your successful brand journey with relevant, up-to-date insights. Stay tuned as we continue to release more of these exciting courses!

📚 What's the difference between LEGACY and NEW courses?

FAQs: Common Questions and Straight Answers

Got questions? This video covers everything you need to know before starting the program—from meal plans and workouts to cheat days, maintenance, and more. Tap play to get clear, honest answers and feel 100% confident moving forward.

Lose 30 Pounds in 90 Days FAQ

Frequently Asked Questions

  • Is this program only for men over 40?

    Yes—this version is specifically designed for men over 40. The strategies are tailored to how our metabolism, hormones, and energy levels shift with age. That said, there's a women's version available too—just as simple, just as powerful.

  • Do I need a gym or any special equipment?

    Not at all. The entire program can be done from home using bodyweight exercises—and a regular deck of cards. No gym, no machines, no fancy gadgets. Just your body, a plan, and commitment.

  • Is the 1,200-calorie approach safe?

    For short-term fat loss in men over 40, yes. This structured calorie target—combined with balanced macronutrients and hydration—creates a powerful fat-burning window while preserving muscle. Of course, always check with your doctor if you have health concerns.

  • What if I have more than 30 pounds to lose?

    No problem. Many students run the program back-to-back with a short break in between. Once you finish your first 90 days, stabilize, then repeat. It’s a repeatable system designed to scale with you.

  • What if I miss a day or cheat on my diet?

    It’s built into the plan. Life happens. The course teaches you how to bounce back fast using a method called “damage control”—so you never spiral, and your progress stays intact.

  • Can I customize the meals for my preferences or allergies?

    Absolutely. You'll get multiple example meal plans—vegan, meat-lover, fish, chicken, red meat. As long as you stick to the 1,200 calories and macro balance (33/33/33), you can adapt to your taste and needs.

  • What’s the workout like if I’m out of shape or just starting out?

    You can go at your own pace. The “Body Shokology” system adapts to your fitness level. Whether you're doing knee push-ups or squats holding a backpack, it works. You start where you are—and build from there.

  • How long until I start seeing results?

    Most people notice changes within the first 10–14 days—better energy, less bloating, and movement on the scale. But give it the full 90 days for maximum transformation.

  • What happens after the 90 days are over?

    You’ll learn how to maintain your results with a system of daily weigh-ins, a “fighting weight,” and warning alarms that keep you inside your healthy range. No more yo-yo dieting. Just freedom, stability, and control.

My Story: The Journey Thus Far

About Joseph Marc Lalonde (Branding YOUniversity Founder)

Branding YOUniversity PROfessor

Joseph Marc Lalonde

Branding YOUniversity PROfessor Joseph Marc Lalonde

About Joseph Marc Lalonde aka The Wealthy Trainer (Branding YOUniversity Founder): Marc (as everyone calls him) caught the “Entrepreneurial Bug” at 17 years old when he started selling Pet Food door-to-door. Since then, Marc has experienced both extremes of life, going from being a successful Computer Consultant with several side-businesses, to falling into substance abuse, which led to him getting fired, going broke and becoming homeless. However, he was able to bounce back, earning a 7-figure income while helping thousands of people from around the globe to find financial freedom by doing what they love. Since launching Branding YOUniversity, Marc has helped Entrepreneurs, Small Business Owners, Real Estate Agents, Insurance Brokers, Authors, Actors, Musicians, Lawyers, Teachers, Industry-Specific Professionals, and of course, people with a specific Passion from around the globe brand themselves. Marc’s purpose is to help people brand themselves as Leaders and Authorities in either their specific niche or in whatever their passion is while creating an income doing what they love.

TESTIMONIALS

What people are saying about Joseph Marc Lalonde
(Branding YOUniversity Founder)

Don Lachance

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